Emotion and Persuasion in Classical Antiquity

source : 435e5699ccFranz Steiner Verlag

Ed Sanders (dir), Matthew Johncock (dir.), Emotion and Persuasion  in Classical Antiquity, Stuttgart, Franz Steiner Verlag, 2016.
321 p., 12 b/w tables.
ISBN 978-3-515-11361-8

Ed Sanders, Chris Carey,
Brenda Griffith-Williams, Guy
Westwood, Angelos Chaniotis,
Maria Fragoulaki, Jayne Knight,
Alexandra Eckert, Lucy Jackson,
Jennifer Winter, Judith Hagen,
Matthew Johncock, Irene Salvo,
Eleanor Dickey, Kate Hammond,
Federica Iurescia

Appeal to emotion is a key technique of persuasion, ranked by Aristotle alongside logical reasoning and arguments from character. Although ancient philosophical discussions of it have been much researched, exploration of its practical use has focused largely on explicit appeals to a handful of emotions (anger, hatred, envy, pity) in 5th–4th century BCE Athenian courtroom oratory. This volume expands horizons: from an opening section focusing on so-far underexplored emotions and sub-genres of oratory in Classical Athens, its scope moves outwards generically, geographically, and chronologically through the « Greek East » to Rome.Key thematic links are: the role of emotion in the formation of community identity; persuasive strategies in situations of unequal power; and linguistic formulae and genre-specific emotional persuasion. Other recurring themes include performance (rather than arousal) of emotions, the choice between emotional and rational argumentation, the emotions of gods, and a concern with a secondary « audience »: the reader.